Hustle Smarter is more than a cap — it’s a mindset.

Created for builders, dreamers, leaders, and everyday warriors, this product represents the belief that success comes from discipline, strategy, and refusing to settle for average.

We designed the Hustle Smarter Surf Cap to be a daily reminder:

Work with intention. Move with purpose. Build your future with clarity.

Whether you’re grinding before sunrise, creating opportunities, or pushing yourself toward a new level, this cap symbolizes the journey. It’s for the entrepreneur drafting ideas at midnight, the trainer pushing one more rep, the artist perfecting their craft, and the everyday person committed to becoming the best version of themselves.

This is gear for people who don’t just hustle — they hustle smarter.

Made with lightweight, quick-dry, eco-minded materials, the cap keeps you sharp, comfortable, and focused on the mission. Because when you elevate your habits, your mindset, and your work ethic… everything else follows.

Wear it with pride. Wear it with intention.

Your grind is your signature.

Meet the Surf Cap | Class 1114—purpose-built for salty sessions and sun-drenched days. A lightweight technical blend (92% recycled polyester, 8% spandex) sheds water fast, keeps its shape, and feels feather-light even when soaked.

• Stays put: Adjustable chin strap & rear buckle closure hold tight in heavy surf.
• Sun smart: Slightly curved, floatable brim reduces glare and offers UPF-rated coverage.
• Quick-dry fabric: Hydrophobic yarns release water rapidly so you’re dry before the next set.
• Custom-ready front panel: Smooth 5-panel construction ideal for patches, embroidery, or prints.
• Eco-minded: Crafted with recycled fibres and produced on demand to reduce waste.

Whether you’re paddling out, hiking to a hidden break, or just soaking up rays onshore, this cap delivers secure fit, reliable shade, and all-day comfort.

Care Instructions